Are You a Bitch or a Builder?

Let me ask you something uncomfortable.

When you wake up Monday morning, are you excited about what you're building? Or are you just doing what someone told you to do?

Here's the thing most people won't say out loud: there are two types of people in business. Builders and bitches.

Builders create. They make decisions. They see a problem and fix it. They don't ask for permission, they ask for forgiveness later if they have to.

Bitches follow instructions. They wait for someone to tell them what to do. They need approval. They operate inside someone else's vision because they don't have their own.

And before you get offended, let me be clear: there's nothing morally wrong with being someone's bitch. The world needs people who execute what others envision. That's how systems work. That's how businesses scale.

But let's not pretend it's the same thing as building.

The Uncomfortable Truth

I just got off a call with a business owner who's been "building" his company for seven years. Except he's not building anything. He's managing a glorified job that he created for himself. Every decision goes through him. Every problem lands on his desk. Every dollar depends on him showing up.

He thinks he's a builder because he owns the business.

He's actually the company's bitch.

The company tells him when to wake up. It tells him he can't take a vacation. It tells him to skip his kid's soccer game. It tells him to answer emails at 10 PM because nobody else can make a decision without him.

That's not building. That's servitude with extra steps.

What Builders Actually Do

Real builders create systems that work without them.

They hire people smarter than them and get out of their way. They make decisions fast because they trust their judgment. They kill projects that aren't working instead of trying to resuscitate corpses. They say no to opportunities that don't serve their vision.

Builders dream. Then they build the dream. Then they move on to the next dream.

I worked with a restoration contractor last year who was drowning in leads. He had more work than he could handle. You'd think that's a good problem, right?

Wrong. He was everyone's bitch. The leads' bitch. His team's bitch. His suppliers' bitch. His schedule's bitch.

We didn't get him more leads. We built systems. We fixed his phones so calls got answered. We created a follow-up process so leads didn't fall through cracks. We implemented a scheduling system so jobs stopped overlapping.

Six months later, he closed 40% more business with the same number of leads. Because he stopped being reactive and started being a builder.

He built something that worked without him having to touch every piece.

The Bitch Mindset

Here's what bitches do:

They wait for clarity before acting. They need consensus before deciding. They measure twice, three times, four times, and never cut. They want guarantees that don't exist. They need someone else to validate their ideas.

They're scared of being wrong.

They're terrified of looking stupid.

They'd rather do nothing than do something imperfect.

I see this with business owners who hire marketing agencies expecting the agency to just "handle it." They want to be sold a done-for-you solution where they don't have to think, decide, or contribute anything except money.

They want to be the agency's bitch.

And agencies love this. You know why? Because bitches are predictable. They do what they're told. They sign long contracts. They don't ask hard questions. They blame the agency when things fail instead of looking at their own business.

Being a bitch is easier. I get it.

But it's also expensive. And it keeps you stuck.

What It Actually Takes to Build

Builders don't outsource thinking. They outsource execution.

They don't hire people to tell them what to do. They hire people to do what needs doing while they focus on what's next.

They're not afraid to be wrong because they know wrong is just information. They make decisions fast because waiting is more expensive than being wrong. They fire people who need babysitting because they're not running a daycare.

Builders are obsessed with leverage. How do I get more output with the same input? How do I make this work without me? How do I turn one hour of my time into ten hours of value?

That's the difference.

A bitch thinks: "What should I do?"

A builder thinks: "What should exist?"

The Hard Part Nobody Talks About

Being a builder is lonely.

Nobody's going to tell you you're doing it right. Nobody's going to validate your decisions. Nobody's going to hold your hand when you're scared.

You're going to make calls that other people think are stupid. You're going to invest in things that don't pay off. You're going to trust people who let you down.

That's the price.

And here's the part that really stings: a lot of people who think they're builders are actually just bitches with ambition. They talk about vision but execute like employees. They want the credit for building without the risk of creating.

I see this with "entrepreneurs" who need their business coach to approve every decision. Or who wait for market conditions to be perfect before launching. Or who spend six months building a website instead of selling anything.

You're not building. You're procrastinating with purpose.

The Question You Need to Answer

So here it is.

Are you a bitch or a builder?

And I'm not asking what you want to be. I'm asking what you actually are right now, today, based on how you spent the last week.

Did you create something that didn't exist before? Or did you execute tasks someone else defined?

Did you make a decision that scared you? Or did you wait for more information, more consensus, more certainty?

Did you kill a project that wasn't working? Or did you keep throwing good money after bad because you're afraid of admitting you were wrong?

Did you trust someone else to handle something? Or did you micromanage because "nobody does it as well as you"?

If you're honest, most of you will realize you're operating like a bitch more often than you want to admit.

And that's okay. But it's expensive.

What Changes Today

If you want to be a builder, here's what you do:

Stop waiting for permission. Nobody's coming to tell you it's okay to build what you see. If you're waiting for perfect conditions, you'll wait forever.

Make decisions faster. You're smarter than you think and most decisions are reversible. Stop treating every choice like it's permanent.

Kill what's not working. That project you've been nursing for six months? It's dead. Bury it. The client who's never going to be happy? Fire them. The strategy that stopped working a year ago? Let it go.

Hire people you trust and get out of their way. If you can't trust them, don't hire them. If you do hire them, stop checking their work every five minutes.

Build systems, not jobs. If the business can't run without you touching it every day, you didn't build a business. You built yourself a job with extra steps and worse benefits.

Focus on what should exist, not what you should do. Builders create. Bitches execute. Figure out which one you're doing.

The Uncomfortable Reality

Most people reading this won't change anything.

They'll nod along. They'll agree with the concepts. They'll even share this article. Then they'll go back to operating exactly like they did before.

Because being a builder is hard. Being a bitch is easier.

You get to blame someone else when things go wrong. You get to avoid the guilt of bad decisions. You get to hide behind "I was just following the plan."

But you also get to stay stuck exactly where you are.

Here's What I Know

The business owners who win aren't the smartest. They're not the most educated. They're not even the hardest workers.

They're the ones who build.

They create things that didn't exist. They make decisions without perfect information. They trust people to handle things so they can focus on what's next. They kill what's broken and double down on what works.

They don't wait for someone to give them permission or tell them it's okay.

They just build.

So What Are You?

You already know the answer.

The question is what you're going to do about it.

If you're tired of being someone's bitch – whether that's your business's bitch, your clients' bitch, or an agency's bitch – then stop operating like one.

Start building.

Or don't. Keep following someone else's instructions. Keep waiting for perfect conditions. Keep needing approval before you act.

Just don't be surprised when you're in the exact same place a year from now.

Ready to build something that actually works? Book a consultation and let's figure out what you're actually building, or if you're just busy being busy.

SML