This might be the easiest way to contribute to the success of your business.

We live in a world overflowing with content, much of it high-value, totally free, and accessible right from your phone. That means there's literally no excuse not to be learning, growing, and improving every single day.

But let me be clear: this doesn’t replace the value of reading great books, listening to insightful podcasts, or attending impactful events. Those things matter. But there’s something uniquely powerful about watching videos from real entrepreneurs who have built something meaningful, and who are generous enough to share their mindset, strategy, and tools with the world.

Still, let me throw up a big red flag: not all content is good content.

There’s a massive sea of bad advice out there, empty motivation, gimmicky sales pitches, or overhyped “get rich quick” schemes. The kind of stuff that leaves you feeling more confused, more anxious, and less equipped to actually grow. Avoid that like the plague.

You need to be intentional.

Ask yourself: What do I want to learn right now that moves the needle? Is it better sales strategy? Smarter marketing? Scaling operations? Leveraging AI?

Get clear, and go deep.

Here are a few entrepreneurs I follow consistently because they deliver straight-up value:

• Dan Martell – SaaS investor and founder of SaaS Academy, sharp strategies on scaling and systems.
• Gary Vaynerchuk – Branding, attention, and what it really takes to win in today’s market.
• Mike Michalowicz – Author of Profit First and Clockwork, great at simplifying business finance and operations.
• Andy Frisella – Raw, intense, and honest. For anyone who needs to get punched in the face with discipline.‍
• Alex Hormozi – Tactical breakdowns on business growth, offer creation, and monetization.‍
• Patrick Bet-David – Leadership, entrepreneurship, and strategy through a sharp lens.‍
• Myron Golden – Sales mastery rooted in timeless principles.‍
• Codie Sanchez – Buy boring businesses, rethink wealth, and own cash-flowing assets.

Pro tip: pick one creator and go deep for 30 days. Absorb how they think, how they execute, and how they solve problems. That kind of focus can spark serious momentum.

And one last thing, aim for 10- to 15-minute videos. Not too long, not too short. Long enough to learn something valuable, short enough to not lose your day. Protect your time. Invest it wisely.

If you’re not feeding your brain, someone else is programming it for you. Make sure the content you’re consuming is shaping the version of you that you actually want to become.

SML

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