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MVA: The Minimum Viable Activity That Builds Maximum Momentum
MVA is the daily discipline that transforms chaos into compounding momentum, one non-negotiable action at a time.
Every once in a while, someone stops talking about a better way—and just builds it.
“There’s gotta be a better way.”
“If only it could do this.”
“What if someone made it do that?”
We’ve all said one of those phrases. Usually while frustrated.
Maybe in the middle of a job. Maybe just trying to open a damn bag of shredded cheese.
Then one day, you walk into a store or scroll through a feed and BAM — there it is.
That exact idea you had 15 years ago... just sitting there... fully built... with packaging... making someone else millions.
That’s the difference between dreaming and doing.
Ideas are cheap. Execution wins.
Keith Gangitano.
You probably haven’t heard of him.
But you should.
Because Keith is one of those rare dudes who didn’t just think “there has to be a better way..."
He actually went out and built it.
I met Keith years ago at a trade show in Vegas.
Both of our companies had booths. We connected instantly.
Side note: The guy running the show zipped around on a Segway and made every conversation 37% more awkward. Total tool.
Back to Keith. His booth stopped me in my tracks.
He had created something wildly different for the restoration industry.
He figured out how to control air.
Yes. Air. That stuff we breathe.
The stuff we waste. The stuff we constantly try to move, trap, filter, or contain.
And he built a full product line around it — not with gimmicks, but with purpose.
He wasn’t some outsider guessing his way through. Keith had worked as a tech in the field.
He knew the pain of setting up containment.
He knew the waste, the time suck, the duct tape graveyards.
So instead of complaining about it, he built Airwall.
They’ve got some seriously badass products.
And if I tried to list all of them here, you’d skim halfway and bail.
So I won’t.
Instead, here’s the site:
👉 https://zeppelinguys.com/
Go look for yourself — unless you enjoy wasting time and materials. Then by all means, carry on with your plastic bag forts and paper clip engineering.
Now here’s where it gets exciting. Keith recently dropped what might be the smartest, most practical, can’t-believe-it-didn’t-exist-before product I’ve seen in this space in a long time.
Let’s talk about connections.
Not your sales pipeline.
Not who you know in Vegas.
I mean connecting your equipment — hoses, ducting, plastic sheeting — all the stuff that has to be sealed tight and hold under pressure.
Usually, we’re messing with metal rings, tape, adapters that fit almost, and frustration that’s 100% guaranteed.
But Keith? He said screw all that.
He created a universal adapter that connects plastic to multiple types of equipment — air movers, dehus, whatever.
It’s brilliantly simple and completely crushes the old way of doing things.
No tools. No tape. No half-assed hacks that break the next day.
Just a product that works — and works over and over again.
Because every time they make a batch…
It sells out.
Before they even post it on the website.
That’s how you know it’s a real solution.
Not a pitch. Not a fad. Just straight-up demand.
But here’s the deal:
🚨 Airwall is ramping up production.
If you want TO BUY DIRECT— or just want to talk to the guy behind the curtain — shoot me a message or email me at:
📩 sean@tierlevel.com
I’ll connect you directly with Keith.
No fluff. No markups. Just smart gear for people who actually work in the field.
In a world full of overhyped “innovation,” this is real.
It’s built by someone who’s been there.
It solves a real problem.
And it’s the kind of thing you’ll wish you had 100 jobs ago.
So don’t sleep on it.
The better way is already here.
Let’s go.
SML