If you’ve noticed a decline in engagement on your LinkedIn posts recently, you’re not imagining things. LinkedIn has changed, and the data backs it up. Organic reach is down, impressions are shrinking, and even the most active creators are feeling the impact.

But don’t despair, now is not the time to retreat. It’s time to adapt, evolve your strategy, and double down on the tactics that still work to grow your presence on LinkedIn in 2025.

Let’s break it down:‍

The Current State of LinkedIn in 2025

• Organic Reach Is Down, Significantly Media impressions have dropped more than 40% year-over-year, with an additional 13% drop since Q4 of 2024. Even highly active creators, who once commanded a huge following, are noticing fewer eyes on their posts. This isn’t just a temporary slump, it's a shift in how content is being prioritized. LinkedIn’s algorithm is evolving, and so must we.
• Even the Top 5% of Creators Are Feeling It Content that used to dominate the feed has seen a 30% decline in impressions. Even those with massive followings aren’t immune. The middle-of-the-pack creators are shrinking, and LinkedIn’s algorithm is becoming more selective, prioritizing exceptional content over the average.
• The Top 1% Are Still Winning, Big On the flip side, the top 1% of creators are still performing better than ever. Why? Because the algorithm is betting on exceptional content, not average. Consistency, strategy, and quality are no longer optional, they’re essential to thrive on LinkedIn today.‍
• The Gap Between “Good” and “Exceptional” Is Widening If your content is “good” but not exceptional, it’s likely getting buried. Mediocre content is becoming invisible as LinkedIn raises the bar for what it considers valuable. If you’re not pushing for excellence, your posts are getting lost in the noise.‍
• Posts Are Living Longer (But Need Longer Support) Here’s some good news: great posts are sticking around longer. Engagement now matters days after posting, not just hours. This extended lifespan gives your content more long-term potential, but only if it’s worth engaging with.‍

What This Means for You‍

If you’re a business owner, marketer, or entrepreneur who’s still treating LinkedIn like it’s 2020, you’re leaving massive opportunities on the table. The algorithm has shifted, and so must your approach.

Here’s what you need to do:

• Create with intent.
• Speak to a specific audience.
• Educate, don’t just broadcast.
• Out-care, out-teach, and out-position the noise.

While many people are pulling back in 2025, this is your moment to lean in. Build a content system, assemble a content team, or simply show up with consistency. The algorithm won’t magically start favoring your posts again, but if you adapt, you can still win big.‍

How to Get More from Your LinkedIn Posts in 2025: A Step-by-Step Guide‍

If you’re ready to adapt and maximize your LinkedIn strategy, here are actionable tips that will help you increase engagement, grow your presence, and build lasting relationships on the platform:‍

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1. Teach Through Your Content

LinkedIn users crave educational content. Posts that out-care and out-educate your competitors naturally stand out. Educational content provides value, shares insights, and offers actionable tips that help your audience solve problems.

Pro Tip: Posts that teach consistently receive 3,000+ median impressions, making them some of the highest-performing content on the platform.

2. Use Carousels and Infographics

Visual content reigns supreme on LinkedIn in 2025. Carousels (swipe able images or slides) and infographics receive almost twice as many impressions as text-only posts. These formats are more engaging, easier to digest, and visually appealing.

Don’t worry if you’re not a designer, tools like Canva can help you create professional-looking carousels and infographics quickly and easily.

3. Write Long-Form Content, But Not Too Long

When it comes to long-form posts, 1,200–2,500 characters is the sweet spot. Posts longer than this range tend to perform 30% worse because people are less likely to engage with long, rambling content. Keep your posts concise but impactful, offering real value without overwhelming your audience.

4. End Your Posts with a Question

If you want to increase engagement, always end your posts with a question. Posts that ask questions see over 70% better performance than those without one. Asking a question invites interaction, encourages comments, and boosts visibility in the feed.

5. Stick to Simple, Easy-to-Understand Words

On LinkedIn, simple language works best. Posts with 4-5 letter words perform better than those with longer, more complex words. Keep your content clear, readable, and straightforward. Avoid jargon or overly technical terms that could confuse your audience.

6. Stay Consistent

Consistency is key to success on LinkedIn. The top 25% of posters see over 300% more impressions on average. By showing up regularly in your audience’s feed, you build authority, increase visibility, and foster trust.

Whether you post once a week or multiple times a week, make a plan and stick to it. Consistency helps build momentum and keeps you visible.

7. Don’t Be Afraid of Weekends

Many people assume LinkedIn is a weekdays-only platform, but weekends can yield higher impressions for your posts. During weekends, users are more relaxed and have more free time to engage with content. Try experimenting with posting on Saturday and Sunday to see how it affects your engagement.

8. Write More Paragraphs

Structure matters! Posts with around 14 paragraphs perform over 80% better than those with fewer paragraphs. Breaking up your content into readable sections makes it easier for your audience to digest, and helps keep them engaged longer.

9. RIP Hashtags

Hashtags are no longer the powerhouse they once were. In fact, posts without hashtags now see 81% more reach than those with them. While hashtags might still have a place for niche topics, they don't hold the same weight as they used to. Instead, focus on crafting high-quality content and engaging directly with your audience.‍

Sharing Your Voice Through Comments: A Key to Growing Your LinkedIn Presence‍

It’s not just about posting great content, engaging with others is a major part of growing your LinkedIn presence. Meaningful comments on others’ posts can significantly boost your visibility and engagement. Here’s how to make your comments work harder for you:

1. STOP With the Generic Comments

Avoid simple, generic comments like “Great post!” or “Congrats.” These types of comments don’t add value. Instead, put thought behind your comments. Share insights, offer feedback, and ask questions that demonstrate genuine engagement.

Pro Tip: Never rely on AI-generated comments. While AI is a tool, using it for comments can harm your credibility. Authenticity is crucial on LinkedIn, and AI responses often lack the personal touch.

2. Write Longer Comments

Comments with 10+ words perform over 300% better than shorter ones. Taking the time to write substantial responses will help you stand out, showcase your expertise, and spark meaningful conversations.

3. Active Commenters See Higher Impressions

The more you comment on others' posts, the more visibility you get on your own content. Active commenters see 28% higher impressions on their own posts because LinkedIn rewards engagement. The more you engage, the more your content will be shown to others.

4. Disagree Respectfully

Disagreeing can create valuable discussions, but always be respectful. Healthy debates can generate more engagement and expose you to different perspectives. Disagreeing thoughtfully showcases your professionalism and encourages others to engage in the conversation.‍

Time to Adapt and Thrive on LinkedIn‍

In 2025, LinkedIn has evolved, and the days of easy organic reach are over. But that doesn't mean success is out of reach. By creating exceptional content, engaging thoughtfully, and showing up consistently, you can rise above the noise and thrive in this new environment.

Now is the time to adapt your strategy, embrace educational content, engage deeply, and post strategically. If you lean into these changes, your LinkedIn presence can not only survive, it can thrive.

Let’s make 2025 your best LinkedIn year yet!

SML

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