We live in a world obsessed with hacks, shortcuts, and silver bullets.

Everybody’s out there searching for the secret formula, the one thing that will change everything.

But if there’s one truth I’ve learned from years in the trenches of entrepreneurship, marketing, and sales, it’s this:

You don’t need a miracle.

You need 18 minutes.

That’s right, just 18 focused, intentional minutes a day can radically transform your trajectory.

Not in a week, not in a month, but give it a year, and you’ll find yourself in the top 5% of whatever it is you committed to.

And yes, that includes becoming a sales closer, a brand builder, a content creator, or a leader with a message that moves people.

The 18-Minute Rule (Reimagined for Growth-Minded Professionals)

This idea isn't new. In productivity circles, it’s been called the Rule of 100: 100 hours a year—roughly 18 minutes a day—can put you ahead of 95% of your competition in just about anything.

But this isn’t just a feel-good theory.

It’s a battle-tested strategy.

The magic lies not in the number, but in the consistency, the intentionality, and the clarity of purpose behind those minutes.

Let’s put it into perspective.

What 18 Minutes Can Do in Sales

Let’s say you commit to 18 minutes a day focused on your sales craft. Not answering emails. Not reacting to the latest fire drill. I’m talking about deep work—like:

• Practicing objections and rebuttals on voice memos
• Reviewing your last three discovery calls and scoring them
• Writing one custom follow-up message that actually moves the needle
• Recording short-form video pitches to improve delivery and storytelling
• Reading a chapter from a book like The Sales Bible or Gap Selling

Do that every day, and here’s what happens:You stop guessing and start refining.

You get faster.

Clearer.

More confident.

You understand what buyers are really saying. You begin to lead conversations instead of chase them. And then your closing rate goes up.

Not overnight.

But steadily.

Powerfully.

Why It Works

1. It’s manageable. Anyone can find 18 minutes. No excuses.
2. It builds habits. You train your brain that progress is part of your day.
3. It compounds. Like financial interest, small efforts stack.
4. It breaks inertia. Getting started is often the hardest part. This lowers the barrier.
5. It transforms identity. You go from “trying” to “becoming.” Every single day, a step closer.

The Trap Most People Fall Into

They wait.
For the perfect moment.
For the free hour.
For the mood to strike.

But success doesn’t wait. Mastery doesn’t care how busy your calendar is. Progress rewards the consistent, not the intense.

Real Talk: You Don’t Need Another Course, You Need a Timer

Put 18 minutes on the clock. Shut the world out. And get to work on what matters.

• Want more inbound leads? Spend 18 minutes building a stronger offer or optimizing your CTA.
• Want to become a speaker? Spend 18 minutes writing or rehearsing stories.
• Want to build a team culture that sells? Use 18 minutes to coach one rep or share a value-packed video message with your team.

You don’t need perfection.

You need momentum.

I’ve been through 75 Hard twice, I’ve run companies. I’ve trained sales teams from scratch and launched campaigns that delivered significant revenue.

But nothing has made a bigger, long-term difference than learning to master the small, consistent wins.

That’s the real cheat code: daily discipline beats random bursts of brilliance.

So here’s your challenge: Pick one area of your business or life that needs a breakthrough.

Commit to 18 minutes a day.

Set a timer.

Track it.

Keep going.

Come back in a year, and tell me who you’ve become.

Because the version of you who takes this seriously?

That person becomes unstoppable.

SML