Your sales team isn’t the finish line, it’s the front line.

If marketing and sales aren’t moving together, you're just spinning your wheels.

Let that sink in for a second.

Marketing constantly gets blamed when goals aren’t hit.

Then sales gets the heat when results fall short.

But here’s the real issue: how well are your sales and marketing strategies working together toward shared goals?

Marketing is the force that builds momentum.

Sales is what carries that momentum across the goal line.

The Common Disconnect

Why do so many sales and marketing teams fail to align?

Let me frame it this way, imagine being in a relationship with zero communication.

No shared goals, no feedback, no awareness of what the other person is doing.

How long does that last?

That’s exactly how many businesses run their sales and marketing departments.

• Sales often has no clue what marketing campaigns are live.
• Marketing rarely hears feedback on lead quality or close rates.
• Both sides start making assumptions, blaming each other... and nothing moves forward.

The result?

Infighting.

Excuses.

Wasted spend.

Missed targets.(And yeah, jack shit gets done.)

So how do you fix it?

It Starts with Leadership

True alignment begins when leadership defines a clear, unified vision of success and ensures everyone knows their role in executing it.

That clarity isn’t optional, it’s essential.

It removes the guesswork.

It eliminates silos.

It creates buy-in.

What Alignment Should Actually Look Like

Alignment doesn’t have to be complicated. It’s built on a few rock-solid fundamentals:

• Shared KPIs – Everyone is chasing the same scoreboard.
• Lead Feedback Loop – Sales informs marketing on what’s working and what’s not.
• Campaign Awareness – Sales knows what content, offers, and hooks are live.
• Joint Strategy Meetings – Regular check-ins to stay synced and responsive.

If your sales team thinks marketing is just “fluff,” it’s because they’ve never seen marketing that fuels pipeline.

The Cost of Silo Culture (From Personal Experience)

I’ve seen what happens when this goes wrong.

While working for one of the largest restoration franchisors in the country, I experienced a corporate culture so deeply siloed that even basic collaboration was nearly impossible.

Each department operated in its own bubble.

Communication was scarce. And because of family-led leadership, there was no unifying vision to bring everyone together.

Did the company succeed? Sure, on paper.

But the potential? It was stunted by a lack of alignment.

Imagine what could’ve been achieved with just a little integration, a little vision, a little shared strategy.

Alignment Is the Accelerator

This isn’t just a “nice to have.”

If you're serious about growth, sales and marketing must sit at the same table, sharing the same mission, driven by the same metrics.

This is how you stop spinning and start scaling.

Now’s the time:

Build the growth engine.

Tear down the silos.

Drive alignment like your bottom line depends on it, because it does.

Don't take your foot off the gas.

SML