In my last article I talked about understanding your value, and the hard truth that if you don’t treat your time like it’s worth something, no one else will.

However, I want to take that a step further.

Because once you know what your time is worth, the next question becomes:

How do you increase that value?

Whether you're an owner, a sales professional, a marketing leader, or someone keeping the operational engine running, the goal should always be the same:

Make your time more valuable tomorrow than it was today.

Here’s how you start doing that, one intentional decision at a time.

Audit Your Time Ruthlessly

You can’t raise your value if you don’t know where your time is going.

Track your days for a week, hour by hour.

Be honest.

Be detailed.

Then ask yourself:

• What tasks are low-value and repetitive?
• What drains me without a clear return?
• What activities generate the biggest wins?

Cut or delegate what doesn’t serve your highest-value role.

Free up space to invest in what does.

Personally, I’ve started tracking my time daily with intention, and the clarity it’s brought has been a game-changer. It’s helped me see where my value truly lies and where I need to show up differently.

Develop Skills That Stack

The fastest way to raise the value of your time?‍

Get better at what matters.

• If you're in sales, Master storytelling, follow-up, and emotional intelligence.
• If you're in marketing, Learn copywriting, data analysis, and funnel strategy.
• If you're an owner, Get better at leadership, delegation, and strategy.

The more rare and relevant your skill set becomes, the more your time is worth.

That’s why it’s crucial to fuel your mind daily, whether it’s a quick video, a few pages of a book, or content that sharpens your edge.

Say No More Often

High-value people protect their calendars.

Every “yes” is a tradeoff.

When you say yes to something low-value, you’re saying no to something better, whether that’s a strategy session, a relationship-building meeting, or time to recharge and think.

Learn to say:

• “That’s not the best use of my time.”
• “Let’s delegate that.”
• “I’m fully booked with priority work right now.”

Your “no” creates space for your next-level “yes.”

Build Repeatable Systems

You raise your value by making the machine more efficient.

Whether it's automating your follow-up process, creating templates for proposals, or tightening up how you manage your inbox, every system saves time.

And when you stop reinventing the wheel every day, you start moving faster toward the work that actually scales.

Charge Accordingly (When the Time Is Right)

If you're consulting, freelancing, or leading your own business—price your time based on impact, not just effort.

As your value goes up, your rate should reflect it.
The goal isn’t to work more hours, it’s to make each hour count more.

And if you’re working internally or salaried, this still applies.

Document your wins.

Measure your impact.

Position yourself for promotion or negotiation.

The Long Game

Raising the value of your time isn’t a one-and-done move.

It’s a mindset.

A habit.

A discipline.

But here’s the payoff:

• You’ll do more meaningful work.
• You’ll stop drowning in distractions.
• You’ll gain control of your calendar, and your career.

Because your time is your most valuable asset.

And if you’re not increasing its worth, you’re selling yourself short.

SML

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